Works

mellat bank

new year campaign

[ 4 years ago ]

mellat bank was famous with their new year campaign in the industry. we designed a minimal campaign based on a positive sentence. in the persian writing, by moving a dot of a character, the meaning of the word could be changed and we did it in the normal new year congratulation sentence by adding a dot to a character. the normal sentence is “happy new year” and by adding a dot, it changed to “happy your year”. this is the exact translation but it has positive meaning for audience.

Babak-Madandar



Babak-Madandar



Babak-Madandar


Babak-Madandar




Babak-Madandar

client: mellat bank
agency: daarvag international
creative director: babak madandar
copywriter: amir pakzad
art director: ali banishoraka

caterpillar

magazine ad

[ 6 years ago ]

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