koala is a new brand of food storage containers and trash bags in iran. this is a launch campaign for the brand by focusing on the key-feature of the product which is transparency. for the key-visuals, we decide to show cherry, beans and corn (which are commonly used by the audience in freezer) in the shape of a plastic bag with a note on it. the slogan is: “everything is clear” and the subhead is “with crystal plastic bags” and the note on the fruit is mentioning the name of it and date of freezing.