samsung wanted to launch it’s home theater in the market by competing sony. in that time they had done many tests on the product by engaging artists, producers and sound designers and the result was outstanding for them. during the blind test they gained attention of all groups and some of them mentioned that you can feel the sound by your body. so i generated a slogan that the exact translation is “touch the sound” which means you can sense the sound like touching it in persian. and i used ripples on the image of product to show the sound waves and let audience sense it.