my baby

billboard design

[ 3 years ago ]

my baby wanted to have an occasional outdoor campaign align with society issues. in winter time tehran has an air polluted weather which is so annoying to citizens. we designed a minimal key-visual with a blue flat color which is brand’s color identity with an outstanding slogan. the slogan is saying we need a sky-blue sky. at the same time it says, we need blue sky and blue of brand.

creative director: babak madandar
copywriter: kasra farvahi
art director: elham gholami
agency: fcb artgroup

zar macaron

csr campaign

[ 2 years ago ]