mellat bank

launch campaign

[ 5 years ago ]

mellat bank is one the leaders in the industry. they wanted to launch an application in iran. our strategy was to say using cards are dead and using the back side of the card as a cultural symbol which normally uses on died person’s photograph. it completes with a double-meaning slogan with is saying don’t pass away.


agency: fcb artgroup tehran
strategist: ashkan hajmohamadi
creative director: babak madandar
copywriter: atlas mansouri
art director: elham gholami
graphic designer: atefeh soubati, iman javanshir
photographer: hamed fakharan

light still water

package design

[ 4 years ago ]