mellat bank was famous with their new year campaign in the industry. we designed a minimal campaign based on a positive sentence. in the persian writing, by moving a dot of a character, the meaning of the word could be changed and we did it in the normal new year congratulation sentence by adding a dot to a character. the normal sentence is “happy new year” and by adding a dot, it changed to “happy your year”. this is the exact translation but it has positive meaning for audience.