Hype is the leading brand of energy drinks in Iran. They have a new global communication concept which is “Hack the Algorithm”. This video is prepared for the pre-launch phase of the global campaign in Iran. By using influencers and highly talented extreme sports athletes of the country, we wanted to deliver the message “break the norms” and show the audience how you can play ordinary games with your own rules. In the pack shot, the narrator is just saying the current global tagline of the brand which is “stay hype, stay energetic”.