It was a launch campaign for batis, they wanted to make a buzz via their billboards. We decided to use a billboard as a creative media with a simple change. We add a triangle on top of the billboard by adding a light box to the left side to show an open door. And the slogan was strong enough because of double meaning approach. One is enter your choice and the other is domination to your choice. At the end it was a very successful campaign to launch the brand.