aptakid wanted to have a sampling activity in shopping malls. target audience was mothers with children in the age between 3 to 6. they wanted to have an attractive area for parents with their children to have fun. i decided to design a seating are with theme of pole which is related to the brand character. there a set up of soft big pillows with cold colors to attract parents and children to come and have a rest during their shopping.
creative director: babak madandaragency: kaaj
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