barbican wanted to launch it’s non-alcoholic beer in iran. it was a very successful campaign for them in terms of awareness increase. the brand tagline is “this is us” and well adopted in farsi.
credits:agency: fcb artgroup tehrancreative director: babak madandarart director: elham gholami, ali golahmargraphic designer: atefeh soubatiphotographer: hamed fakharan
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