Maz Maz is the leader of potato chips in Iran’s market. They wanted to have a reminding campaign to focus on the variety of the product. The insight that we decided to build the campaign on was about emotions like joy, anger, sadness, happiness etc. Different emotions, different chips. Nowadays we are expressing our emotions by using emojis. Yellow emojis, yellow chips, so the #emochips campaign was generated. The exact translation of the slogan is “Delicious in any kind” which has two meanings, delicious in any case and delicious in any face!